Selected work / The thinking behind it

My work? It works.

Good creative work is more than something that looks polished. It should understand the brand, connect with the people it is for, and feel right wherever it shows up.

Built with purposeMade to connectReady to adapt

Built for the screen

One idea, edited for every frame.

That flexibility is part of how I work. I build motion graphics with the final platform in mind, then refine the scale, timing, and composition so every version feels native to its screen.

Horizontal edit / 16:9

Vertical edit / 9:16

I grow brands because I understand them.

Growth starts with understanding what makes a brand recognizable, why its audience cares, and how every visual choice can strengthen that connection.

IdentityAudienceExecution

Edited in
Premiere Pro

Edited in
After Effects

Best of Buffalo / Website

Understanding what makes a visual identity recognizable is an important part of my workflow.

A site that feels like Buffalo.

When I was working on Best of Buffalo, a site built to introduce people to the area, I understood the color scheme and feeling of Buffalo.

It showed me that the strongest brands begin with the details people already recognize, then carry that feeling through every design choice.

Produced in
VS Code

Built with
JavaScript

3D advertising / New Era × Yankees

Building assets that make advertising move.

Reusable 3D workflow

I use 3D models throughout my advertising workflow to bring products and branded elements into motion with precise control over camera angles, lighting, materials, and composition.

Once an asset is built, I can carry it from a hero spot into social edits and new campaign formats while keeping the visual identity consistent.

Product modeling / Motion graphics · 2026

Product to model to production.

From product reference to motion

I modeled and UV-mapped the Little Sip can from its real product reference, then we turned the finished 3D asset into polished motion graphics.

Modeled in
Blender

Rendered in
After Effects

Little Sip can model from the first angle

Little Sip can model from the second angle

Little Sip can model from the third angle

Additional Little Sip can product reference

I map the feeling before I make the ad.

Before I begin an ad, I use a moodboard to map the emotion I want people to feel. Color, lighting, texture, product imagery, and real brand details establish that emotional direction, then guide the pacing, composition, and motion choices in the finished PJ Cools spot.

From campus mascot to a production-ready model.

I helped streamline a photogrammetry workflow that turned our school's Petey mascot into a usable 3D model. After capture, I worked with the UV map and prepared the asset for animation, campus ads, and sporting-event content.

Photogrammetry session used to capture the Canisius Petey mascot

My Petey model, prepared from the photogrammetry capture for animation and production.

A render video featuring my Petey model watching a sports game.

Measured environment / 3D modeling

Bringing real spaces into the digital world.

3D model of the room viewed from the desk

3D model of the room viewed across the bed

3D model showing the wardrobe and window

Built from real measurements

I measured the room, furniture, windows, fixtures, and spacing first, then modeled everything at a consistent real-world scale to recreate the space one-to-one.

Modeled in
Autodesk Maya

Photograph of the window and wardrobe in the real room

Detail photograph of the real room furniture

Where the work started

Where it began...

My creative adventure began with a love of environment design. I started building worlds in Roblox Studio for my own project when I was 16, learning how architecture, terrain, lighting, and atmosphere could turn an idea into a place people wanted to explore.